adidas propelled into the metaverse, launching on Roblox with a focus on empowering digital self-expression. Leading the charge, we delivered: the first branded footwear, a pre-release football kit generating significant buzz, a record-breaking $20,000 UGC sale, and the first signed Roblox jersey, bridging virtual and real-world fandom. This initiative drove 2M+ visits, 139,000+ hours of engagement, and earned recognition from Vogue Business and Hypebeast, establishing adidas as a pioneer in the digital fashion space.
Hypebeast:adidas Goes Deeper Into Gaming
Hypebeast:adidas Goes Deeper Into Gaming
campaign: Adidas creates clothing for Roblox avatars
Vogue Business: The story behind Adidas’s $20,000 Roblox necklace
Vogue Business: The story behind Adidas’s $20,000 Roblox necklace
Flagship store KV
Campus release KV
The Box Shoe release KV
Predator release KV
F50 release KV
