In 2018 the FIFA World Cup took place in Russia - far away from Danish football fans who want to support their national team.
So, together with Carlsberg, the official sponsor of the Danish national team, we brought a taste of Russia to the Danish fans - with the Russian delicacy, caviar. Made of beer obviously.

Made at CP+B

Forbes
”How Carlsberg Made The World's First Beer Caviar”

Adweek
”Carlsberg Used Molecular Gastronomy to Invent Beer Caviar

The Drum
”Caviar beer to fish for fans at Russian World Cup”
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