In 2018 the FIFA World Cup took place in Russia - far away from Danish football fans who want to support their national team.
So, together with Carlsberg, the official sponsor of the Danish national team, we brought a taste of Russia to the Danish fans - with the Russian delicacy, caviar. Made of beer obviously.
Made at CP+B
Forbes
”How Carlsberg Made The World's First Beer Caviar”
Adweek
”Carlsberg Used Molecular Gastronomy to Invent Beer Caviar”
The Drum
”Caviar beer to fish for fans at Russian World Cup”
Made at CP+B
Forbes
”How Carlsberg Made The World's First Beer Caviar”
Adweek
”Carlsberg Used Molecular Gastronomy to Invent Beer Caviar”
The Drum
”Caviar beer to fish for fans at Russian World Cup”
