McDonald’s Homestyle Bearnaise is back, and this time, it’s all about stealing the spotlight. After selling out in 2021, the wildly popular burger returns with a fresh twist and a campaign that puts it front and center—no matter how quirky things get around it. Imagine pastel-clad doppelgängers, a woman flying off in a chair carried by 800 pigeons, and bizarre situations where nothing can outshine the burger.
The Homestyle Bearnaise is so good, it demands all the attention. With two hero films and a social campaign, the message is simple: no matter what you put next to it, the burger always wins.
Markedsføring:
"Syret McD-kampagne sætter bearnaise-hit på menuen igen"
Ekstra Bladet:
"Efter 554 dage: Gigantisk succes er tilbage"
Markedsføring:
"Syret McD-kampagne sætter bearnaise-hit på menuen igen"
Ekstra Bladet:
"Efter 554 dage: Gigantisk succes er tilbage"
Homestyle Bearnaise "Doppelgänger" 25 sec. TVC
Homestyle Bearnaise "Flying" 25 sec. TVC
